How to conquer web-based projects and uplevel your business
Everyone knows that the future of business is online, but it can be overwhelming to determine what starting point will help you succeed and stand out from the crowd—especially if tech isn’t your forte. But you don’t need to tackle all of your projects DIY-style. In fact, farming them out to others who have expertise you lack is actually a smarter way to do business.
Work Smarter, Not Harder
As Commerce Bank points out, when you outsource tasks, you can save money and tap into top-notch talent. This gives you more time to focus on other opportunities, and the experts are likely to complete your project much faster than if you attempted it internally. Plus, you only pay for what work you need, rather than for ongoing services.
If your web-based projects are overwhelming you, hire an outsourced team for relief. The following professionals can make it seem effortless.
Web designer. Nowadays, with so many tutorials available, it's straightforward for someone to create a website by themselves. But that doesn't mean that you should. A web designer will create a much more professional looking feeling website, resulting in a better customer experience.
Specialized freelance websites like DesignerHire will help you connect with qualified web designers, and general freelance sites like Upwork or Working Not Working can help you find pretty much all sorts of tech professionals.
Marketing manager. What does your marketing plan look like? If you don’t have one, that’s a great place to begin; websites like ZenBusiness can walk you through developing your outreach ideas, from honing in on your target audience to tracking your end results.
Many small businesses start with just social media and copywriting for the webpage and email campaigns. But when you begin to grow, a marketing manager can help coordinate all of the different marketing touchpoints for your business and design a strategy that will help you win in the long term.
App developer. More and more, your customers are spending time on the phone and not on the laptop. This is why hiring a mobile app designer is a great way to reach your clients where they are. Make sure you choose a developer who is well-versed in creating both iPhone and Android apps; as Ego notes, there are differences in how each is handled.
Social media manager. Managing social media for a business is not the same as managing your personal profiles. If you want to grow your presence online, you need someone up-to-date with all of the latest trends or algorithms. They will create engaging content much faster than you would and ensure that it's always on-brand. Social media is one of the key ways to communicate with your audience, so it's important to nurture it.
Copywriter. Sure, everyone knows how to write. But copywriters know how to write in a compelling way that will make your product sell. Using a regular copywriting service like Inspired Copywriting will make sure that they are familiar with your brand, can speak in your voice, and attract the customers that you want to attract.
You might be able to do everything yourself, but the chances are that you won’t do it as well or as cost-effectively as a professional would. And with all the online resources available, hiring an expert for your web projects doesn't have to break the bank, either.
Image: Pexels
Work Smarter, Not Harder
As Commerce Bank points out, when you outsource tasks, you can save money and tap into top-notch talent. This gives you more time to focus on other opportunities, and the experts are likely to complete your project much faster than if you attempted it internally. Plus, you only pay for what work you need, rather than for ongoing services.
If your web-based projects are overwhelming you, hire an outsourced team for relief. The following professionals can make it seem effortless.
Web designer. Nowadays, with so many tutorials available, it's straightforward for someone to create a website by themselves. But that doesn't mean that you should. A web designer will create a much more professional looking feeling website, resulting in a better customer experience.
Specialized freelance websites like DesignerHire will help you connect with qualified web designers, and general freelance sites like Upwork or Working Not Working can help you find pretty much all sorts of tech professionals.
Marketing manager. What does your marketing plan look like? If you don’t have one, that’s a great place to begin; websites like ZenBusiness can walk you through developing your outreach ideas, from honing in on your target audience to tracking your end results.
Many small businesses start with just social media and copywriting for the webpage and email campaigns. But when you begin to grow, a marketing manager can help coordinate all of the different marketing touchpoints for your business and design a strategy that will help you win in the long term.
App developer. More and more, your customers are spending time on the phone and not on the laptop. This is why hiring a mobile app designer is a great way to reach your clients where they are. Make sure you choose a developer who is well-versed in creating both iPhone and Android apps; as Ego notes, there are differences in how each is handled.
Social media manager. Managing social media for a business is not the same as managing your personal profiles. If you want to grow your presence online, you need someone up-to-date with all of the latest trends or algorithms. They will create engaging content much faster than you would and ensure that it's always on-brand. Social media is one of the key ways to communicate with your audience, so it's important to nurture it.
Copywriter. Sure, everyone knows how to write. But copywriters know how to write in a compelling way that will make your product sell. Using a regular copywriting service like Inspired Copywriting will make sure that they are familiar with your brand, can speak in your voice, and attract the customers that you want to attract.
You might be able to do everything yourself, but the chances are that you won’t do it as well or as cost-effectively as a professional would. And with all the online resources available, hiring an expert for your web projects doesn't have to break the bank, either.
Image: Pexels
About the author:
Rhonda is a classic example of a health scare leading to a complete lifestyle change. She hopes her site, Getwellderly.com, can encourage adults approaching their golden years to get serious about their physical health now rather than later.
Rhonda is a classic example of a health scare leading to a complete lifestyle change. She hopes her site, Getwellderly.com, can encourage adults approaching their golden years to get serious about their physical health now rather than later.